Overall I have really enjoyed this project and its been one of my favourites. Although we've had less time on it, I found the length plenty compared with the last one where I felt it was too long. I'm pleased that I chose to do the UK Greetings cards brief and felt confident with the ideas that I was coming up with and using Photoshop and Illustrator to produce them.
I found with this project I made much better use of sketchbook, I found it easy to keep sketching ideas and updating with different ideas that came as the project developed. By the sketching that I had done in my book, it made it much easier when it came to making my cards, as I had something to refer back to and could see how the cards would roughly turn out. The part of the project which let me down the most was updating my blog. I spent more time with my sketchbook and experimenting and drawing in Photoshop and Illustrator, that I didn't spend half as much time with updating my blog on more of a weekly basis. At the start of the next project I am going to set myself more deadlines, to ensure that I get the balance of sketchbook, blog and practical right. Getting the balance is something that I have struggled with, so I think by setting deadlines will help me quite a bit. Finally I'm really pleased with the outcome of my cards and they have come out much better than I had imagined. I feel that throughout the project the design in my have developed really well and I think that I've managed to improve the cards each time.
Tuesday 26 February 2013
Crit Changes
After the crit, I then moved on to make the changes. I started off by re-sketching my ideas before moving on to change them in Photoshop.
Blank Cards
Birthday Cards
My designs are pretty much the same as before crit, however now the patterned bit will be on the inside right of the card. On the front of the card there will still be the cut outs. Now that I have done these sketches I can now move on to start making them in Photoshop, so that I can show the cut out on the cards as one of the comments from the crit was that I should show the cut outs.
Bird Card
These screen shots show the steps I took to make the bird card. I started off by making a square that was 159mm x 159mm and then added a bit to the top so that it looked like a folded card. I made the shape black and then added the pattern that I wanted in Photoshop, I then selected that layer and hovering between the two layers I held 'alt' and merged the layers so that the patterned filled the shape I just made. The next thing that I did was make another 159mm x 159mm and placed it over the top, I made a blue colour so that it was like the sky. I then opened the bird shape that I made and placed it into the document, using the wand tool I selected the shape and then rubbed it out on both that layer and the blue box shape it now meant that you could see the pattern underneath, which you can see in the second screen shot. After doing that I then added some grass a long the bottom, some clouds and legs, which I had all placed into the document. Then I added the 'Just a note' comment a long the top and then finally on the patterned part of the card I made a box where the bird would be which I left and the remaining part of the space I lowered the opacity so that people would be able to write.
Cupcake Card
These screen shots show the steps I took to make the cupcake card. I started off by making a square that was 159mm x 159mm and then added a bit to the top so that it looked like a folded card, I then made it black. In another document I arranged the patterns that I wanted so that it fitted in with the arrangements of the cupcakes, ready for me to place in the other document. In the other document I selected the patterned layer and hovering between the two layers I held 'alt' and merged the layers so that the patterned filled the shape I just made. The next thing that I did was make another 159mm x 159mm and placed it over the top and made the colour of that pink. I then opened the cupcake case shape that I made and placed it into the document, using the wand tool I selected the shape and then rubbed it out on both that layer and the pink box shape it now meant that you could see the pattern underneath I did this 5 times, which you can see in the second screen shot. After doing that I then added some bunting, a cupcake stand and cakes, which I had all placed into the document. Then I added the 'Just a note' comment a long the top and then finally on the patterned part of the card I made boxes where the cases would be which I left and the remaining part of the space I lowered the opacity so that people would be able to write.
Balloon Card
These screen shots show the steps I took to make the balloon card. I started off by making a square that was 159mm x 159mm and then added a bit to the top so that it looked like a folded card, I then made it black. In another document I arranged the patterns that I wanted so that it fitted in with the arrangements of the balloons, ready for me to place in the other document. In the other document I selected the patterned layer and hovering between the two layers I held 'alt' and merged the layers so that the patterned filled the shape I just made. The next thing that I did was make another 159mm x 159mm and placed it over the top and made the colour of that blue. I then opened the balloon shape that I made and placed it into the document, using the wand tool I selected the shape and then rubbed it out on both that layer and the blue box shape it now meant that you could see the pattern underneath I did this 3 times, which you can see in the second screen shot. After doing that I then added some clouds, which I had placed into the document. Then I added the 'Happy Birthday' comment a long the top and then finally on the patterned part of the card I made boxes where the balloons would be which I left and the remaining part of the space I lowered the opacity so that people would be able to write. I also added 'Wishing you a very Happy Birthday' on the inside page as well.
Candle Card
These screen shots show the steps I took to make the candle card. I started off by making a square that was 159mm x 159mm and then added a bit to the top so that it looked like a folded card, I then made it black. In another document I arranged the patterns that I wanted so that it fitted in with the arrangements of the candles, ready for me to place in the other document. In the other document I selected the patterned layer and hovering between the two layers I held 'alt' and merged the layers so that the patterned filled the shape I just made. The next thing that I did was make another 159mm x 159mm and placed it over the top and made the colour of that light blue. I then opened the candle shape that I made and placed it into the document, using the wand tool I selected the shape and then rubbed it out on both that layer and the light blue box shape it now meant that you could see the pattern underneath I did this 5 times, which you can see in the second screen shot. Then I added the 'Happy Birthday' comment a long the top and then finally on the patterned part of the card I made boxes where the candles would be which I left and the remaining part of the space I lowered the opacity so that people would be able to write. I also added 'Wishing you a very Happy Birthday' on the inside page as well.
This is my PDF, which I made in InDesign. In the brief it asked for the PDF to include the concept, research, process and product, so I have broken it up in to sections which these headings. For the design and layout of my PDF I decided to take a couple of colours from my colour scheme and use them for the pages, the font for the headings was the font that I used on my cards. Within my PDF I have included the write up about UK Greetings which was included in their brief and a write up of my card idea with logo design and brand name, with some images along side that. I then included some images from my research with some points. I included the colours that I used as well as the fonts, I moved on to add some imagery and then the final cards with the envelopes.
Crit
I found the crit really useful and was given some good points to improve my cards further.
These are some of the points that I received:
- In the inside right page to have that whole page with the fabric/ paper and the cut out on the front
- Could have a shape which can be used for the writing space/ make it clear where they can write
- Good font choice
- Make enough space for people to write a message
- On the inside right page could have like a patchwork
- Do the cards so that they look like they are standing
- Nice imagery
I can now move on to make these changes ready for the deadline.
These are some of the points that I received:
- In the inside right page to have that whole page with the fabric/ paper and the cut out on the front
- Could have a shape which can be used for the writing space/ make it clear where they can write
- Good font choice
- Make enough space for people to write a message
- On the inside right page could have like a patchwork
- Do the cards so that they look like they are standing
- Nice imagery
I can now move on to make these changes ready for the deadline.
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