Third Idea

Finally my third idea is based on what I came up with second idea. 

Using the same concept of different places around Brighton, with this idea the text would appear with the use of light and shadows. Above is a rough storyboard of where the sun and the shadow would be.

These are some still from the rough mock up made in After Effects. It shows the lighting changing which is revealing shadow and the text. I would do the same thing using a different location like the beach or the lanes.