This is a show reel of idents from BBC 2 dating between 2001-2007 that I had a look at a. In the clip it shows different idents that they have used but all based on the same type of theme, which is the use of the number 2 along with colour yellow.
Another set of idents that I looked was the new 2013 idents that ITV have just released. I had a look on the ITV website and had a read about the rebranding and the idea behind it was that it was 'designed to position ITV as "a brand at the heart of popular culture." ' (http://www.itv.com/news/2013-01-14/new-itv-logo-rebrand-2013/)
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