Art Styles: Pop Art

After looking at Art Deco, I then moved on to have a look at Pop Art. At the moment I feel that I am going more towards the Art Deco style, because I think it would fit in with regeneration idea and would also fit in with the location of the project, as Brighton has got quite a lot of Art Deco architecture which means the poster designs would be recognisable and people could associate the style with the city. However I think the research into Pop Art will help to decide which style I would be most comfortable with and could get the best out of.

The screen shot above shows the words that, for me, describes Pop Art.

"Pop art is an art movement that emerged in the mid 1950s in Britain and in the late 1950s in the United States. Pop art presented a challenge to traditions of fine art by including imagery from popular culture such as advertising, news, etc. In Pop art, material is sometimes visually removed from its known context, isolated, and/or combined with unrelated material. The concept of pop art refers not as much to the art itself as to the attitudes that led to it.

Pop art employs aspects of mass culture, such as advertising, comic books and mundane cultural objects. It is widely interpreted as a reaction to the then-dominant ideas of abstract expressionism, as well as an expansion upon them. And due to its utilization of found objects and images it is similar to Dada. Pop art is aimed to employ images of popular as opposed to elitist culture in art, emphasizing the banal or kitschy elements of any given culture, most often through the use of irony. It is also associated with the artists' use of mechanical means of reproduction or rendering techniques.

Much of pop art is considered incongruent, as the conceptual practices that are often used make it difficult for some to readily comprehend. Pop art and minimalism are considered to be art movements that precede postmodern art, or are some of the earliest examples of Postmodern Art themselves.

Pop art often takes as its imagery that which is currently in use in advertising. Product labeling and logos figure prominently in the imagery chosen by pop artists, like in theCampbell's Soup Cans labels, by Andy Warhol. Even the labeling on the shipping carton containing retail items has been used as subject matter in pop art, for example in Warhol's Campbell's Tomato Juice Box 1964, (pictured below), or his Brillo Soap Box sculptures."

http://en.wikipedia.org/wiki/Pop_art

Above I have found a description about Pop Art and some images that represent Pop Art. I think that this style is quirky and fun and I really like the imagery, however I'm quite sure how I can incorporate this style into the regeneration project.

This is the mood board that I came up with. This will help to start to come up with ideas, from this I can clearly see the characteristics that are to do with Pop Art and it helps me to begin to think about how I can use this style for the idea of urban regeneration.