Art Styles: Art Deco

After coming up with a brainstorm, I looked more into the art styles that I came up with. I focused on two in particular, Art Deco and Pop Art, these were the two styles that I was more interested in and thought would be the best choices when coming up with potential designs.


The first style that I had a look at was Art Deco. I really like Art Deco, I think that it looks sophisticated which would be good style to help promote the regeneration project in London Road.

The screen shot above shows the words that, for me, describes Art Deco.

"Art deco or deco, is an eclectic artistic and design style that began in Paris in the 1920s and flourished internationally throughout the 1930s, into the World War II era.The style influenced all areas of design, including architecture and interior design, industrial design, fashion and jewelry, as well as the visual arts such as painting, graphic arts and film. The term "art deco" was first used widely in 1926, after an exhibition in Paris, 'Les Années 25' sub-titled Art Deco, celebrating the 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes(International Exhibition of Modern Decorative and Industrial Arts) that was the culmination of style moderne in Paris. At its best, art deco represented elegance, glamour, functionality and modernity. Art deco's linear symmetry was a distinct departure from the flowing asymmetrical organic curves of its predecessor style art nouveau; it embraced influences from many different styles of the early twentieth century, including neoclassical, constructivism, cubism, modernism and futurism and drew inspiration from ancient Egyptian and Aztec forms. Although many design movements have political or philosophical beginnings or intentions, art deco was purely decorative.

Art deco experienced a decline in popularity during the late 1930s and early 1940s, but had a resurgence during the 1960s with the first book on the subject by Bevis Hillier in 1968 and later an exhibition organised by him in Minneapolis in 1971. It continued with the popularization of graphic design during the 1980s. Art deco had a profound influence on many later artistic styles, such as Memphis and pop art."

http://en.wikipedia.org/wiki/Art_Deco

Above I have found a small description about Art Deco and some images which represent some aspects of Art Deco. From most of the art styles that there is, this is one that I can easily identify through buildings, fashion and font faces. 

To help me to start thinking about potential designs, I made a mood board. With these posters I can see the type of characteristics that I could include and incorporate into the idea of urban regeneration. The next stage is going to be making a brainstorm, so that I can break each section and research each part to ensure I follow the style well.