Discussion

After talking through each brief and choosing the briefs that we were interested in, we then split into groups to discuss the brief that we had picked. Out of the three briefs I was more interested in the UK Greetings, and these were some rough ideas that we came up with:

• The material the card is made: foil, white/black board
• Magnetic cards
• Scratch and sniff cards/ Scented cards
• Textured cards: felt, leather, foil, material, netting, sequin, corrugated card
• Edible cards
• Sick bags which are in 18th cards
• 3D cards
• Video cards
• Puzzle cards
• Cards with games: crosswords, wordsearch
• Light up cards
• Glow in the dark cards
• Colour in cards
• Velcro cards
• Whereable cards
• 100% recyclable cards: make Christmas cards so they can be turned into labels
• Sticker cards
• The materials on the card: buttons, fabric, plastic
• Thermal cards: text reveal

After coming up with these, I then began to think about the occasions of the cards:

• Birthday: Mum, Dad, Brother, Sister, Wife, Husband, 1st, 13th, 16th, 18th, 21st, 30th, 40th, 50th, 60th, 70th etc
• Thank you
• New house
• Get well soon
• Easter
• Christmas
• Christening
• Death/ Sympathy
• Good luck: exams, first day of school, driving test
• Passed your driving test
• Anniversary: gold, silver, ruby
• Thinking of you
• Just a note
• Invitation
• New born
• Mother's day
• Father's day
• Bon voyage/ Sorry your leaving
• Retirement
• New year
• Sorry
• Engagement 
• Wedding
• Blank
• Congratulations
• Valentines
• Religious

As well as developing on some of these ideas and thinking more about the brief and what I am going to do, the next stage is to go and visit YCN in London.