Generating Ideas

After choosing my art style and looking at London Road, I went to make a mood board of Art Deco buildings, which are located in Brighton. This has helped to get an idea of the types of buildings that I could use in my poster which could used for new flats, a bar or a hotel. 

From making the mood board I went on to pick out some of the images to copy in Illustrator. Above I have drawn a bus shelter, I don't think I would use this in any of my designs though.

This is another image that I copied in Illustrator. I think that I could incorporate this in my design for my posters and leaflets, it could be used to represent new flats for the regeneration project.

London Road, Brighton

I found these images of London Road on Google Maps. I could use these images to incorporate into my leaflet. I could use some of these to make mock up images in Illustrator.

This is a mood board that I made, which relates to Brighton. I thought that these could help with showing the types of things that I could include in my poster.

My Chosen Art Style

After looking at these two art styles, I think I am going to design my posters and leaflet around an Art Deco style. I feel that I have better ideas and will be able to come up with eye catching designs that will not only fit with the brief but also will appeal to the intended to target audience. 
I will use the colour schemes that I researched and will chose from one of the fonts that I looked at. The images that I will use will all be Art Deco style buildings, which I will trace in Illustrator and then colour using the colour scheme that I made.
From here I am now going to have a look at London Road and collect some images from it. I am also going to begin with making mock ups and coming up with a professional looking logo. I need to have a look at different leaflet folds and mock up different design layouts for it.

Colours and Fonts

Colour Scheme

This is the colour scheme that I came up with. Again, rather than looking on the internet for the colour scheme, I made my own one from the mood board that I came up with. I made this is in Illustrator, I used to the colour pick tool to pick out these different colours. Like with previous colour scheme,  I don't think that I would use every colour in my design, however I feel if I was to use this style that I would not be limited as to what I can use and I would able to expand more with my designs. 

Font

After looking at colour schemes, I moved on to have a look at different font faces which relate to Pop. Above is a screen shot, which shows the different fonts that I found, I got these from dafont.com. Compared with the ease of finding of fonts for Art Deco, I struggled with finding fonts which best suited the style of Pop Art. I think these fonts suit this style and will be easy to read and will look good on a poster. The fonts in the middle are pretty similar, but for me I think the 'Agent Orange' font stands out the most.

Pop Art - Brainstorm

This is the brainstorm that I made for Pop Art. I struggled to come up with ideas, compared with Art Deco, however I used the mood board that I made to help with colour ideas and different characteristics that are related to Pop Art. On dafont.com I was able to find some font faces, I am not overly sure whether they are to do with Pop Art, but I think they sort suit the style and I think would look alright if it was incorporated with Pop Art style images.

Art Styles: Pop Art

After looking at Art Deco, I then moved on to have a look at Pop Art. At the moment I feel that I am going more towards the Art Deco style, because I think it would fit in with regeneration idea and would also fit in with the location of the project, as Brighton has got quite a lot of Art Deco architecture which means the poster designs would be recognisable and people could associate the style with the city. However I think the research into Pop Art will help to decide which style I would be most comfortable with and could get the best out of.

The screen shot above shows the words that, for me, describes Pop Art.

"Pop art is an art movement that emerged in the mid 1950s in Britain and in the late 1950s in the United States. Pop art presented a challenge to traditions of fine art by including imagery from popular culture such as advertising, news, etc. In Pop art, material is sometimes visually removed from its known context, isolated, and/or combined with unrelated material. The concept of pop art refers not as much to the art itself as to the attitudes that led to it.

Pop art employs aspects of mass culture, such as advertising, comic books and mundane cultural objects. It is widely interpreted as a reaction to the then-dominant ideas of abstract expressionism, as well as an expansion upon them. And due to its utilization of found objects and images it is similar to Dada. Pop art is aimed to employ images of popular as opposed to elitist culture in art, emphasizing the banal or kitschy elements of any given culture, most often through the use of irony. It is also associated with the artists' use of mechanical means of reproduction or rendering techniques.

Much of pop art is considered incongruent, as the conceptual practices that are often used make it difficult for some to readily comprehend. Pop art and minimalism are considered to be art movements that precede postmodern art, or are some of the earliest examples of Postmodern Art themselves.

Pop art often takes as its imagery that which is currently in use in advertising. Product labeling and logos figure prominently in the imagery chosen by pop artists, like in theCampbell's Soup Cans labels, by Andy Warhol. Even the labeling on the shipping carton containing retail items has been used as subject matter in pop art, for example in Warhol's Campbell's Tomato Juice Box 1964, (pictured below), or his Brillo Soap Box sculptures."

http://en.wikipedia.org/wiki/Pop_art

Above I have found a description about Pop Art and some images that represent Pop Art. I think that this style is quirky and fun and I really like the imagery, however I'm quite sure how I can incorporate this style into the regeneration project.

This is the mood board that I came up with. This will help to start to come up with ideas, from this I can clearly see the characteristics that are to do with Pop Art and it helps me to begin to think about how I can use this style for the idea of urban regeneration.

Colours, Fonts and Images

Colours

This is the colour scheme that I came up with. Instead of searching for a colour scheme and finding one on the internet, I decided to make my own which is based on the images of posters that I found. I made this is in Illustrator, I used to the colour pick tool to pick out these different colours and shades. I don't think that I would use every colour in my design, however I feel that I am not limited as to what I can use and I'm able to expand more with my designs. I would use a red, blue, green and black in each design, but with the colour scheme that I have made I am able to choose different shades which will help to when it comes to making buildings.

Fonts

After looking at colour schemes, I moved on to have a look at different font faces which relate to Art Deco. Above is a screen shot, which shows the different fonts that I found, I got these from dafont.com. There was quite of Art Deco style fonts on this website, however these were the ones that I picked out as they caught my eye. I found that these were also easy to read, which is helpful for being on a poster. There are four fonts in particular that I like, 'Riesling', 'Andes', 'Bellerose' and 'Park Lane', I think these look most like an Art Deco style and at the same time I think they would still look clear on a poster and even a leaflet.

Images

In my sketch book I have started sketching images in this style. I have copied a few posters that I liked and will develop these to potential designs for the project.